MESH Interactive Agency Blog

#130: Refer to Social Proof

“Look how FlightFox casually mentioned that 97% of customers would recommend the latest version of the service. That’s a stunning number, and it’s included in an email about a new blog post.”


Websites like TripAdvisor and Yelp thrive because consumers trust what other consumers think. Apply this principle to your email marketing. Casually mention statistics showing how many people would recommend your product, or meaningfully incorporate positive customer reviews in your emails.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.