MESH Interactive Agency Blog

#134: Use These Words in Valentine’s Day Emails

“Timely and relevant keywords in subject lines can boost email opens by as much as 200%, according to new research from GoDaddy. The small business platform analyzed email data sent from its platform to pinpoint key email marketing tips for St. Valentine’s Day and discovered that subject lines containing the words “romance,” “date,” “cupid” and “crush” saw substantially higher open rates.”

@_JessNelson_

The right wording makes a serious impact in any email, including those for Valentine’s Day. For example, using the word “crush” in a subject line increases click rates by over 200%, while “romance” and “date” increases click rates by 166% and 155%, respectively.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.