“Subscribe to a few good email lists and do your best to emulate them. They’re the guys in charge for a reason, after all. Using them as a basis for your email writing can give you a huge boost in interaction with your desired audience.”
They say imitation is the highest form of flattery; it’s also a great way to get started on your email marketing if you have no idea where to start. Subscribe to friendly and competitive brands similar to your business. Learn what does and does not work from their campaigns to help improve your own.