MESH Interactive Agency Blog

#143: Create an Editorial Calendar

“This most steady and stalwart of tools in the content marketer’s arsenal has transformed itself over the years, from a simple spreadsheet for tracking what we publish to an essential component for managing the entire life cycle of our organization’s content marketing program.”

@MarciaRJohnston

An editorial calendar is a roadmap of the entire year broken down into categories that focus on things like current events, annual holidays, trends, and other content specific to your company. Use a spreadsheet to create this guide that can help you brainstorm ideas, regulate publishing, and organize secondary distribution channels.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.