MESH Interactive Agency Blog

#151: Curiosity can Make for a Good Subject Line

“Be careful though, because curiosity-based subject lines can get old fast and are the most likely to miss their mark.”


Self-interest subject lines work because they give your audience a clear benefit to opening your email. But, sometimes curiosity-focused subject lines succeed for the opposite reason. These subject lines pique readers’ interest without giving away all your information. This leads to high open rates.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.