MESH Interactive Agency Blog

#152: Make One Topic Stand Out

“The rest of the content should be billed below the headliner, like the opening acts on a concert advertisement.”


Even if you’re sending out an email newsletter with a few bits of information, the general point of the email should be singular. Choose one topic that you most want to share and focus all your other content – including your CTA – around this.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.