MESH Interactive Agency Blog

#159: Take Risks With Colloquial Language

“So, if our audience talks about themselves in a certain way, what is the risk for us talking to them using the same words?”

@copyhackers

In a recent post by Copyblogger, a study of effective email copy was determined 26% more effective from using words we normally wouldn’t write. In this case, the author discovered that slang in certain areas is more effective at driving sales. Make sure to split test your copy to ensure best results.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.