MESH Interactive Agency Blog

#164: Offer Something in Your Subject Line

“When you are giving something away or selling something your subscribers would be interested in, directly stating that in your subject line is a great way to convince them to open the email and learn more.”


People like free things and they like to buy stuff. So, offer them something in your email’s subject line. Whether you typically give away free stuff or charge for it, if you include an offer (especially a really good one), you’re likely going to see high open rates.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.