MESH Interactive Agency Blog

#166: Create an Exclusive Club

“Whenever Apple launches a new product, customers camp outside their stores to get their hands on the latest device. By offering a pre-order, Apple can cash in on that excitement without putting additional stress on their retail stores. With free shipping as an added incentive, these emails will no doubt drive huge sales before the next iPhone is even released.”


When you make your readers feel like they’re a part of an exclusive group, or that they’ll be able to get access to exclusive offers or information, you are creating a powerful tool for building community and a solid subscriber base.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.