MESH Interactive Agency Blog

#167: Remove the ‘$’ and Reduce the Font on Prices

“Neiman Marcus doesn’t use dollar signs when trying to sell their pricey items, like Valentino handbags…”


In a recent study by Cornell University, diners were more likely to purchase more expensive entrees when the ‘$’ had been removed from the price. According to Kissmetrics, reducing the font size on prices is also shown to make prices appear more reasonable. Split test this strategy in a campaign and see if your customers find your prices more palatable.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.