“Transparency about where products are manufactured has grown in importance over the last 20 to 30 years since the global problem of sweatshop labor was exposed and consumers became more concerned about the origin of their purchases.”
Products or services that are inherently common or commoditized, can often pose content challenges. How do you make something common stand out? One solution is transparency. According to the Content Marketing Institute, transparency about manufacturing, your team, your company ideology can help bring a product or service into focus in an otherwise saturated market.