MESH Interactive Agency Blog

#179: Write Subject Lines That Appeal to Emotion and Curiosity

“The trick to writing email subject lines that get your messages opened is to appeal to the recipients emotions, needs and curiosity…You open emails based on the five ‘I’s.”


Think about what would make you open up an email. What are you thinking about as you evaluate each message in your inbox? You’re likely concerned with importance, intrigue, interest, involvement, and investment. Put these concerns into practice when writing your email subject line.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.