MESH Interactive Agency Blog

#180: Personalize Video Content

“As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience. You’ll be customizing videos to show how it’s their story too.”


Marketo reports that in 2016, video content will shift from a lean-back experience, to lean-forward opportunities. This means creating video content that offers customization options like using a person’s name, LinkedIn photo or campaign logo in the video content.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.