MESH Interactive Agency Blog

#183: Use ‘Cart Starter’ Tactics

“Use Add to Cart buttons directly in the email. The goal here is to get the shopper to load items in her cart — and continue shopping on your site for other products, too.”


Dealing with an “abandoned cart” email program? Use email program cart starter tactics to encourage customers to place something in their carts. Free “surprise” gifts with every order is one option, as is marking down a favorite product you know customers can’t resist.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.