MESH Interactive Agency Blog

#184: Set Up a Campaign Tracking System

“Building a culture of data driven excellence in an organization takes some time to develop processes and implement from an operational standpoint, but data is everything these days.”


You can impress investors and make better decisions about your email strategy when you set up a campaign tracking system. If you use Google Analytics, append your URL’s with parameters that will give you a better, and more detailed, understanding of your email traffic.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.