MESH Interactive Agency Blog

#184: Set Up a Campaign Tracking System

“Building a culture of data driven excellence in an organization takes some time to develop processes and implement from an operational standpoint, but data is everything these days.”

@provendata

You can impress investors and make better decisions about your email strategy when you set up a campaign tracking system. If you use Google Analytics, append your URL’s with parameters that will give you a better, and more detailed, understanding of your email traffic.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.