MESH Interactive Agency Blog

#188: Surprise, Delight, Inform

“According to Dr. Read Montague, a neuroscientist at Baylor, surprise lights up the brain’s reward pathways. And, unfortunately, delight in marketing is still surprising to most people, so by delighting your customer, you’re creating a positive association with your brand in two ways.”


There’s nothing better than presenting an audience with news that provokes laughter or makes them think. Coming up with surprising email commentary is no short order, but taking the time to delight your readers with creative content is a great way to incite a purchase or build a loyal list of followers.


Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.