MESH Interactive Agency Blog

#19: Genuinely Offer Value for Your Customers

“Start at the very beginning. Tell subscribers that you appreciate them and explain the value that they will receive. Many email marketing efforts start wrong because they don’t give a warm welcome to the subscriber.”


From the moment someone opts into your email list, they should receive a warm welcome and feel appreciated for their time and interest. Remember that this is your first opportunity to connect with your visitor. You need to make a good first impression, even if it’s a digital one.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.