MESH Interactive Agency Blog

#195: Make Email Interactive to Get Your Message to Stick

“For marketers, sometimes those features are hidden away, or—if we’ve been doing email for twenty-something years, we have the constraints of email applications practically hard-coded into us. Sometimes it takes some digging, some re-learning, and occasionally a fresh set of eyes—and a curious mind—to start pushing an old dog (email) to do some new tricks. The big message here is to remember that things are changing all the time, and we need to leverage all the tools in our kit to make the old new again.”

@BillSchick

In an effort to make email more usable, email clients are becoming more powerful. That means, for the latest series of browsers, there are some pretty cool advanced CSS tricks (like animating a graphic in your email by hacking your CSS). This falls under the category of “you should really understand your marketing, make sure the animation is in line with their needs and your brand, and you have a healthy appetite for CSS customization.”

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.