“People are putting a name at the top of an email and calling it personalized. Or they segment their audience into two groups—existing clients and prospects. It’s just not enough. The decision to make a B2B purchase is complicated by multiple influencers—and the value your solution brings to each influencer varies by factors like need, role, and risk. When dissecting this for one client, we were able to segment their market into more than 100 unique purchase influencers and decision makers—and they thought they only had 1!”
Personalized email marketing is “all the rage,” but few companies are really tapping into the true power of personalization for content marketing. Really, a personalized name, title, or subject line is only scratching the surface. Create personalized content by combining insight into data like age of your subscribers with your buyer’s journey and content mapping to make educated advanced segments.