MESH Interactive Agency Blog

#20: Use the Subscriber’s Name

“If you asked for your subscriber’s name or other information when they signed up, now is the ideal time to use it. And whether you use their name or not, it’s always nice to simply welcome new subscribers.”


If possible, use your subscribers’ names when sending welcoming emails. This provides the personal touch many people want, as research indicates subscribers are 26% more likely to open emails with personalized subject lines. Get a little personal with your subscribers…and see if it doesn’t make a difference.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.