MESH Interactive Agency Blog

#200: Small Wins Snowball Into Huge Success

“If you can layer gains in different areas, you’ll find it easier to stay on the exponential curve. So, if you have increased your conversion rate by 20%, it may get increasingly difficult to push that metric higher. But, if you increase organic search traffic by 20%, those improvements multiply—there’s more traffic, and you are converting more of it. You’d actually see a 44% positive change.”


It’s hard to wake up and say, “I’m going to get 50% more subscribers this month!” Wouldn’t it be a lot easier to accomplish if you said something like, “I’m going to increase performance by 1% on 5 media channels.” Roger Dooley of Neuromarketing says that these incremental improvements actually work better to improve a broader goal.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.