MESH Interactive Agency Blog

#207: Give Away Perks, Not Always Coupons

“For many fashion brands and boutique ecommerce companies, coupons don’t fit into the brand strategy. Moreover, coupons are seen as damaging to a brand.”


People get coupons in the mail every day; the novelty of coupons tends to wear off after a while. Sometimes customers respond better to special perks, like sneak peaks or new inventory, or invitations to special events. Coupons are great but it’s good to mix things up once in a while.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.