“The annoying thing about improvement is that it rarely just happens, even with the best will in the world. Schedule time on a weekly, monthly or quarterly basis — whatever works best — to review your email marketing and check how you are progressing against your goals for the year.”
Make reviewing your email strategy something you do every week, every month, or whenever it’s most conducive. Regular reviews prevent continuing with the same ineffective strategies, and allows you to capitalize on what’s working. See if you don’t enjoy much better results!