“…To be cleaner, more modern, and mobile friendly, many ecommerce sites often lack an obvious place for a visitor to sign up for emails. That represents an enormous missed opportunity.”
Most companies rely on their website to attract new email subscribers, typically with a form in the upper right corner or with a pop up window that asks for visitors to sign in. These are great strategies, but not if the website isn’t mobile responsive. Make sure your site is optimized to capture mobile subscribers, or risk losing both subscribers and business.