MESH Interactive Agency Blog

#218: Be Consistent About Fonts

“Limit the different font styles, sizes & colors. Increase line spacing to improve readability.”

@emailmonks

Avoid going overboard with fonts when crafting marketing emails. Stick with one or two options you really like and use them for every email you create. Too many fonts may result in confusion, and also may make consumers think your campaign is a bit all over the darn place.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.