This blog post is a 1 minute read.

“Studies of abstract art have shown that the way color is used and distributed across a piece controls the emotions you feel. For example, black creates feelings at the despair end of the spectrum and bright primary colors can create joy and happiness.”

@j4meswrites

So, what makes an image sharable? James Johnson explains the science of great, and sharable, images are wrapped up in five simple components: emotion, relevance, colors, typography and text. In particular, color has a huge effect on how people interact with content. The results of one study suggest using red, purple and pink to increase engagement.

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