MESH Interactive Agency Blog

#224: Animated Symbols in Gmail Subject Lines Increase Open Rate

“When compared to the non-animated subject line using a GIF increased the initial open rate by 17%.”

@LukeAnker

Test results demonstrate the power of animated symbols in Gmail subject lines when compared to the maximum historic open rate within a segment. Animated subject lines increased the unique open rate by more than 20% after 70 hours.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.