“I’m expecting 2016 to be the big year for modular template design. For those that don’t know what modular template design is, you can think of it like Lego building blocks that you can pull in, rearrange, and use depending on the type of email and content you are sending. The goal is to be able to quickly, and easily edit designs without having to start from scratch allowing you to improve quality and consistency.”
Time is a valuable commodity, and by using a modular template design you can save a ton of time when designing your emails to send to subscribers. These templates are usually achieved in a WYSIWYG (what you see is what you get) editor, which allows you to move sections of the email in real time.