“There is nothing worse than using stock images when making a personal connect with your user. It simply destroys the vibe. You have bad photos? Fine, use graphics, illustrations and even sketches, but not tacky stock photos.”
Stock images are great for some things, but email marketing isn’t one of them, especially if you’re trying to connect with your audience on a personal level. Go with something more unique, like a drawing, staff photos or other company creative. Let people see the real you and not a group of paid models from Getty.