“Because your visitor is signing up to receive your digital content, it behooves you as a marketer to put at least as much effort into your free digital content as you put into the squeeze page that promotes it, the ad that leads to it and the emails + landing pages that follow it.”
You’re squeeze page is there to do one thing: convince a person to give you their name and email address. To be most effective, determine how and when people are most likely to land on this page. Should it be mobile optimized? What kind of media (video, image, text) should deliver the message? Master this and you’re on your way.