MESH Interactive Agency Blog

#234: Use Email to Begin the Order Process

“Look at your email templates. If you feature products in the email, what do the buttons say?”

@CareNye

Tweak your email design so the order process begins with the email. Change “Shop Now” and similar vague calls-to-action with “Buy Now” and “Add To Cart” buttons to help subscribers make purchases right there and then. Don’t forget to feature your best-selling products to add incentive.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.