MESH Interactive Agency Blog

#236: Design Email Footers Carefully

“Before stuffing your footer with information, first evaluate what makes the most sense to include, and try to stick to the bare minimum…A best practice of email design is to keep your message focused (using the inverted pyramid method), and likewise, the simpler the footer, the more likely it is to be useful to readers.”


Footers often contain contact information, social media icons, unsubscribe buttons and legal fine print; it’s no wonder they tend to look crowded and unappealing at the end your email. Take time to evaluate what your business needs in a footer and try to keep it as simple as possible.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.