“This doesn’t mean making list posts forever. But including elements such as bullet points, as well as cutting paragraphs into easily readable chunks would make your content cleaner and more enjoyable.”
As terrible as it is to imagine, your readers may prefer to scan your emails instead of carefully reading them. It’s a reality all marketers should face with bold enthusiasm to ensure their content is most effective. Use subheadings, bullet points, highlights, even more paragraph breaks to ensure the most important content is visible at a glance.