MESH Interactive Agency Blog

#24: Plan Lifecycle Emails to Encourage Sales

“Depending on the nature of your business and your email-marketing plan, you should also consider whether you need lifecycle capabilities or integrated auto-responders.”


Unlike traditional email content, lifecycle emails are sent at particular milestones during their evolving relationship with your company. For example, if a new subscriber hasn’t made a purchase at the end of three months, consider giving them a discount to push them towards a sale.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.