MESH Interactive Agency Blog

#244: Diversify Your A/B Testing Methods

“Marketers often get stuck or run out of fresh ideas for email split testing, making it repetitive… Of course the whole anatomy of the email can be tested. Even the core message and your segmentation… Knowing what works is key to insightful marketing campaigns. With A/B split testing you have a great result booster at your disposal.”

@jvanrijn

Think outside the box the next time you decide to split test an email campaign. In addition to subject lines and layout, consider other details that could be tested: things like writing tone, image selection, number of links, or using testimonials.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.