MESH Interactive Agency Blog

#246: Use Competitive Analysis to Build Better Content

“To achieve and maintain a competitive advantage in reaching and selling to your target market, you must possess a thorough knowledge of your competition.”


Competitive analysis is an important part of developing your content marketing strategy. Sign up for your competitor’s newsletter, make a purchase, and follow them on social media. In addition to discovering what works for your competition, you may also learn where there are gaps in content.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.