MESH Interactive Agency Blog

#251: Split Test Email Campaigns Constantly

“A/B testing stands for ‘Always Be Testing,’ right? It should! Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject lines – you realize ‘A/B testing best practices’ are only a rough guideline. You never know what’s going to work with your audience until you A/B test it.”


It doesn’t have to be perfect, or go exactly as planned, but split testing your emails is essential to developing a comprehensive knowledge of your audience. In addition to testing different email factors, you should be doing this fairly regularly to maximize your results.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.