“The most obvious example is a thank you email that’s sent when someone makes a purchase from your website or signs up to your newsletter. But as automation software gets smarter, 2016 will be the year marketers get more imaginative with their use of email triggers. Don’t miss the party.”
Marketing gets much easier when you automate it. Don’t stay with the tough route of sending out emails manually. Take the simple path of automating your message by using email, and marketing, software that will send messages in response to certain triggers.