MESH Interactive Agency Blog

#255: Use GIFs in Email to Demonstrate Key Functionality

“If you’ve already seen my tip on using visuals to lighten mental load, you understand that I’m a firm believer in reducing the work your reader’s brain has to do to process your message. Add to this the fact that a lot of us are visual learners who process images faster than words, and you have a strong case for taking that copy and making it an animation, right in your email.”


No matter how simple we make technology or a service, it often helps to demonstrate how it works. You can leverage animated GIFs to do a step-by-step walk through of how your product or service works. Just make sure you limit your steps to no more than 6, or you risk losing your viewers’ attention.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.