“A clear, documented content strategy often helps marketers realize that their library of content assets – all the stuff they made in their tactical dash for quantity – doesn’t need to be nearly as abundant as they thought. A great content strategy can reduce complexity and strip content down to its business essentials.”
According to Marcia Riefer Johnston from the Content Marketing Institute, the library of content assets that goes unused by its intended audience is a multibillion dollar problem. Don’t assume you need more content to compete with “content shock” in your market. With better analysis you can reduce complexity and save time and resources.