MESH Interactive Agency Blog

#270: Optimize all of Your Touchpoints

“The email is the first touch point in the campaign. Its purpose is to capture readers’ attentions.”


Every touch point in your marketing campaign should be mapped to a specific location in your conversion funnel. Email messages should have a definitive and definite place, and purpose, and not be used as a one-size-fits-all tactic.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.