MESH Interactive Agency Blog

#270: Optimize all of Your Touchpoints

“The email is the first touch point in the campaign. Its purpose is to capture readers’ attentions.”

@neilpatel

Every touch point in your marketing campaign should be mapped to a specific location in your conversion funnel. Email messages should have a definitive and definite place, and purpose, and not be used as a one-size-fits-all tactic.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.