MESH Interactive Agency Blog

#272: Use Social Media to Retain Not Acquire Subscribers

“This is a very common mistake for brands to make. Instead of looking at social media and networks as a tool for new customer/prospect acquisition, they should be much more focused on retention. Our data has proven that a new Facebook fan is indeed likely to become a new customer, however, if an existing customer becomes a fan, their repeat purchase behavior and lifetime value to your brand doubles.”

@thelylestevens

Did you know that when an existing customer becomes a fan on social media, they’re two times more likely to make future purchases? According to Lyle Stevens, businesses that spend all their time looking for lead acquisitions on social media are missing a bigger opportunity to engage and retain loyal fans. Think about this as you create social content.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.