“Your email audience will appreciate any exclusive information you can share. If you’re adding a new line of products or planning some big improvements, send a sneak preview to let people know what you have going on.”
Create emails detailing how excited you are about an upcoming collection or several new services. Provide subscribers with links that give them “sneak peaks” of the products/services, and perhaps throw in a pre-order discount if you’re so inclined. Exclusive brand information is always welcome.