MESH Interactive Agency Blog

#279: List Segmentation vs. Dynamic Content

“Whether you realize it or not, you have captured a lot of information about your subscribers… Instead of letting this data waste away in your database, use it to create more personalized mailings with dynamic content!”

@malmo1987

List segmentation is something you and your team can do a million different ways based on behavior and audience characteristics like age, gender and location. Dynamic content is not the same thing. Instead, dynamic content lets you send one campaign, one time that is optimized and targeted to every single user by leveraging subscriber data and behavior.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.