MESH Interactive Agency Blog

#280: Use a Lightbox to Grow Your Email List

“One of the more popular methods is to prompt the lightbox when a user’s cursor scrolls off the webpage and into the browser: It’s called an exit overlay. The benefit of exit overlay usage is that it doesn’t interrupt the middle of a user’s browsing experience and instead waits for the user to signal that they are done browsing. The con is that this doesn’t work on mobile devices since there are no cursors.”

@provendata

You can use a lightbox to grow your email list 5 to 10 times faster than using traditional email signup fields on a website. While many digital marketers think of them as a nuisance to conversion, these pop ups help guide users to a specific call-to-action.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.