MESH Interactive Agency Blog

#284: Segment Your Subscriber List by Journey

“At every step up the ladder, trust grows, responsibility grows, and profits grow.”


Your subscribers will be on different journeys, each with varying motivations for reading your content. Since they’re not all the same, segment your email list to provide content that reflects different levels of permission and engagement. Then, your content will always be relevant, anticipated, and personal.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.