MESH Interactive Agency Blog

#294: Re-Engage Inactive Subscribers

“The definition of an inactive subscriber will be unique to every business, but ultimately you need to be able to define an inactive subscriber as someone who hasn’t opened/clicked within a certain amount of time. Once you’ve established your definition of inactivity, segment the subscribers who fit into a group that will receive a workflow of re-engagement emails.”


Some subscribers will need more attention than others. First, define who/what constitutes an inactive subscriber, then segment those individuals into a separate list and hatch a plan to reengage these people with a series of emails designed to ignite engagement and possibly a sale.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.