MESH Interactive Agency Blog

#296: Try A Re-Engagement Campaign With Inactive Subscribers

“Before you remove subscribers, try a re-engagement campaign to regain their interest. You might offer a special incentive to recapture their attention. If that doesn’t work, simply ask them if they wish to remain on your list and include an easy way for them to opt-out, or send a notification that their subscription period is ending and ask them to opt-in again. If the subscriber remains inactive, remove them from your list.”

@pamelump

Instead of writing off inactive subscribers automatically, try a re-engagement campaign first. Incentives are usually best, such as exclusive coupon codes and other deals and discounts. If such efforts fail, ask your subscribers if they would like to remain on your list or not.

 

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.