MESH Interactive Agency Blog

#30: Create Short, To-The-Point Subject Lines

“People like numerals, numbered lists and countdowns, so don’t be afraid to add in the number of days remaining in your sale or the percentage customers will save.”


Grab and keep your audience’s attention by crafting short, poignant subject lines that indicate what’s waiting inside the email. Get as creative as you like depending on your target demographic, and remember to avoid using all caps, as it generally sends a direct signal to spam filters. For best results, think of your subject line as your opening line.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.