“A lot of marketers and professionals have been seeing great success with LinkedIn publishing. And for some, repurposing evergreen content has been a practical choice for getting more visibility in the social network. You can summarize your blog post, highlight some points, and link back to the original article.”
LinkedIn has a great publishing platform called Pulse, that’s great for long-form content, expert analysis and other lengthy articles. Pulse also helps content become more searchable by connecting with other channels on social media, and other online company real estate.